Job Description

Senior Media Buyer - Meta

Location: Remote / US 

Job Type: Independent Contractor (Commission)

Industry: Digital Marketing | Sales Enablement

About Viral Coach

Viral Coach helps businesses grow visibility and brand presence through organic social media, paid ads, and digital marketing strategies. Our team includes social media experts with backgrounds at Amazon, PayPal, NerdWallet, and more. We work with small businesses ($1–50M revenue) and are expanding quickly to support client growth. 

Mission

To deliver measurable growth for Viral Coach clients by providing expert guidance and management of Meta advertising campaigns. Your work ensures clients not only see results but also gain clarity and confidence in their paid marketing strategy.

About the Role

We're looking for a Meta Media Buyer who's equal parts strategist, optimizer, and coach. You'll work directly with Viral Coach clients to audit, manage, and optimize their paid advertising on Meta platforms (Facebook and Instagram).

Depending on each client's needs, your work will range from high-level coaching and performance reviews to full-stack campaign management. You'll play a key role in helping creators and personal brands understand how to grow through paid media while ensuring every dollar spent delivers measurable results.

Key Responsibilities

• Manage & optimize Meta ad campaigns across 25-35 clients 
• Manage multiple campaigns & marketing goals, consulting on funnels, and general marketing strategy
• Handle and scale large daily budgets (5-6 figures/mo across accounts)
  
• Oversee ad account setup, pixel implementation, and event tracking for clients
  
• Collaborate directly with clients to ensure clear communication and alignment on campaign goals, strategy, and performance
  
• Organize and test creative variations monthly across accounts
  
• Provide weekly performance reports and insights to clients
  
• Maintain best practices in campaign structure, budgeting, and Meta tech setup
  
• Respond to all client requests within 24 business hours
  
• Collaborate asynchronously via Slack and shared tools
  

Requirements

• 4+ years experience on the Meta platform
  
• Managed $5M+ in lifetime ad spend
  
• Experience managing 25+ client accounts simultaneously in an agency or high-volume environment
  
• Strong understanding of marketing, funnel strategy, and conversion optimization
  
• Strong data-analytic skills to interpret data to guide strategy and performance 
• Familiarity with Hubspot & GHL
  
• Strong written and verbal communication skills
  
• Self-motivated, organized, and results-driven 

Compensation & Growth

• High earning potential: Commission structure based on number of live accounts being managed, with the ability to scale earnings significantly. On target earnings of $14K+ per month after initial ramp up period which includes 2-3 months of training then 2-3 months of ramping to a full client roster (35 clients).
  
• Training Period: $30/hr for 30 day projected ramp
  
• Commission: $400 per active, live client per month
  
• Growth opportunities: Work directly with clients who are transforming their businesses, while growing your own expertise.

Culture

• Growth-driven: Fast-paced, collaborative, high standards, zero drama. We win by making our clients win.
• Support:  Collaborative culture that motivates everyone to perform at their best.

Our Interview Process

Our interview process is designed to assess experience, approach, and alignment with Viral Coach values.
In the application, we request submission of an initial loom introduction video and then selected candidates will be invited to complete a short practical knowledge exam, where you'll review sample ad data and provide strategic recommendations. Candidates will then be invited to interview.

Equal Opportunity Employer

Viral Coach is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to building an inclusive environment for all team members.

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